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PRESS RELEASE、KANAZAWA /  2025.05.08

AJ Spotlight – The Growing Appeal of Traditional Japanese Travel Experiences

Japanese Tea Ceremony in Kanazawa, JapanKanazawa, JapanAJ INTERBRIDGE INC. offers an intimate and authentic tea ceremony experience for guests staying in our MACHIYA RESIDENCE INN Kanazawa holiday homes.

Set within each guest’s reserved traditional machiya townhouse in central Kanazawa City, the Machiya Japanese Tea Ceremony Experience invites travelers to step back in time and savor the art of Japanese tea culture in a private, historic setting.

A Journey into Japan’s Tea Tradition

Guests are welcomed into a serene tatami room where a local tea master presents a live demonstration of Japan’s centuries-old tea ritual. Guests of MACHIYA RESIDENCE INN Kanazawa learn how to prepare and enjoy matcha, appreciate the graceful choreography of the ceremony, and discover the cultural significance that makes tea such an integral part of Japanese heritage. Whether experiencing this tradition for the first time or seeking deeper insight, participants gain hands-on knowledge and lasting memories.

A Renewed Global Fascination with Japanese Samurai Culture

As global travel rebounds, we’ve seen a growing interest in cultural experiences rooted in Japan’s history. International guests, inspired by popular media such as the hit series SHOGUN and a resurgence of samurai-themed video games, are increasingly seeking out destinations where they can engage with Japan’s rich past. This renewed interest in samurai culture—and consequently the tea ceremony culture they partook in—has led travelers to cities like Kanazawa, where the legacy of the warrior class and traditional arts still thrive. 

Expanding the Story of Our Stays

Building on the popularity of the Japanese tea ceremony, AJ INTERBRIDGE INC. is developing more in-stay cultural experiences across our accommodation portfolio. Upcoming offerings will include traditional Japanese culinary workshops, samurai-themed activities, guided explorations of regional food culture, and more. Each is designed to deepen guests’ understanding of Japan’s art, history, and traditions—transforming a night’s stay into a meaningful cultural journey.

“We want every guest to feel they’ve not just visited Japan, but truly lived a piece of its culture,” says Hiroaki Araki, Director of AJ INTERBRIDGE INC. “By weaving hands-on experiences directly into our traditional machiya homes, we’re creating stories that stay with travelers long after they leave.”

AJ INTERBRIDGE INC. is dedicated to offering guests immersive stays in Japan’s traditional architecture—preserving heritage while crafting modern hospitality. From machiya townhouses in Kanazawa to hidden gems across the country, our mission is to curate experiences that celebrate local culture, inspire curiosity, and foster meaningful connections between travelers and Japanese life.

Additional Information

For more information on our Machiya Japanese Tea Ceremony Experience:
https://www.kanazawa-machiya-inn.com/teaceremony/

Explore our full range of MACHIYA RESIDENCE INN Kanazawa Holiday Home Accommodations:
https://www.kanazawa-machiya-inn.com/

Media Contact:

AJ INTERBRIDGE INC. Public Relations

Email: info@aj-itb.com

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